The brand’s ideals and aspirations are centered around culture continuity of crafting skills, communicating a positive image for the African talent and innovation, the desire to be a job creation and to create garments that are consciously and ethically made.

Nthatuoa Crafts is a brand that creates garments and accessories that allow for the preservation of the age-old skill of crocheting, knitting and punch needle. 

We produce elevated crochet and knitted basics from dresses, sweaters, two-pieces, crochet bags and everyday staples using up-cycled fabrics, wool, coffee cotton and cotton yarn. The brand’s designs are inspired by intentionality and things that our customers will love and wear for a lifetime. We combine wearability and uniqueness; making the brand a go-to for well made knitwear.

Our deepest link to sustainability is defending fair wages for artisans. One of the brand’s core values is fair and just compensation for artisans and workers in order to make an impact and to compensate their time and their skills fairly. It includes aspects of fair trading, this means that the artisans are paid a decent wage. Nthatuoa Crafts stands to defend fair wages, working conditions and workers’ rights, sustainable livelihoods and minimal use of water.

The brand seeks to preserve the incredible crafting practice such as knitting and crocheting; for the hands that stitch and those who wear, simultaneously. 

We look at crafting culture as something that is potentially enduring and hope to pass these skills to the next generation and to uphold this culture.

The brand promotes ethical production methods that are both morally right and acceptable. It describes an approach encompassing fashion concepts that maximise the benefits for people while reducing the environmental impact.